In these times of uncertainty, employees want to know what is happening companies should explain how they are securing the business’s future. In times of uncertainty - we search for stability and security. It’s easy to see who will stride from our memories covering themselves in glory And Microsoft, the first company to commit to paying their hourly workers and donating technology, like Healthcare Bot, to help with virus assessments.Ĭompare them to those who, at the first sign of trouble, ran for the hills, abandoning their business and employees in the process.
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Or Mass Mutual, setting up a $3billion of free life insurance for healthcare workers on the COVID-19 frontline. A recent study by Edelman saw 71% of respondents say that during this time if they perceived a brand is putting profit over people, they would lose trust forever.Ĭompanies such as Unilever, donating cleaning products and hand sanitisers and switching production lines to make more supplies, are joining the ranks of those “well-remembered”. Those that stood by employees, supporting and helping them through the crisis and giving back to the cause, will be a shining light when we look back. We will all remember the good, bad and ugly employers. The good the bad and the ugly - we will remember how companies handled COVID-19. I see an altered work reality happening in the following key ways: These memories will remain for a long time to come, and alter our perspectives when we return to our new normal. Garcia Márquez is insistent that crisis moments also present opportunity in the case of COVID-19 we can already see a few: more flexible use of technology less polarisation greater appreciation for some of the simpler things in life. “What matters in life is not what happens to you but what you remember and how you remember it”. I particularly love the following quote and think it’s relevant in this situation and when we eventually move forward:
My hope is that there is a meeting of hearts, minds, and spirits just like we see in these books. They made me think about what we will learn from this crisis. I have found a particular connection re-reading Gabriel García Márquez’s amazing and actually very apt stories - Love in the Time of Cholera and One Hundred Years of Solitude. One positive thing to come out of this crisis, apart from spending more time with my two kids and adorable cocker spaniel, Bella, is that I’ve been reading more and revisiting some of my favourite books.
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